5 Blogging Mistakes That Kill Global Reach (And How to Fix Them)

When you start building your audience on your newly set up blog and notice that your growth has stalled, it doesn’t mean that it has something to do with your digital products or video tutorials. Usually, this problem is all about reach. 

Many bloggers make the same mistake, focusing only on English-speaking traffic, and the result is limited growth. If this is happening to you, don’t get stressed out. You don’t need to change your niche or create more content to expand your global audience, you just need to know which mistakes you should avoid. 

Here are the five most common mistakes that prevent bloggers from achieving international reach, and how to fix them fast and with no stress.

1. Only Publishing in English

This is probably the biggest mistake made by bloggers, but luckily, it is easy to undo it. English may be the main one of the Internet, but that doesn’t mean that other languages are not important. When you have digital products for sale in your blog, video tutorials, or affiliate links, not converting your content into another language could be a missed opportunity.

One easy way to fix this is by letting tools AI dub your videos into multiple languages so you don’t have to re-record anything. This way, your original delivery remains, and the new languages can expand your reach instantly to non-English-speaking audiences.

For instance, with the use of AI dub platforms, you can extend the reach and revenue for a single tutorial video in multiple markets without the need to film extra content.

Bonus Tip: Start with languages associated with countries already sending traffic to your site. Google Analytics should be your best friend here!

1. Forgetting About Currency and Localization Settings

Even when your blog is written in English, currency differences could confuse international readers. If you are advertising products, selling courses, or services that are priced in USD only, international readers may not recognize what they are paying for. Also, many buyers think that the product is not available for their country if they, for example, only see prices in USD, and their country uses the Euro. 

Again, this is not a mistake that is hard to fix, and here is how you can do it:

• Add currency conversion on product pages.
• Mention international availability in the FAQs or Pricing sections.
• Use affiliate platforms that allow regional settings (such as Amazon Associates).

Localizing your prices and buy info will ease a lot of trust and engagement towards your content from multiple countries.

1. Ignoring Time Zones

When you are trying to reach a broader audience, you need to think about global scheduling. You definitely cannot schedule posts, social media updates, or email newsletters based only on your time zone. The reason why you should never do that is that you are risking missing peak hours for an audience in other regions.

Here’s what to consider:

A way to segment and schedule content for different regions is by using tools such as ConvertKit or Buffer. This feature is going to be advantageous if you have subscribers coming from different continents.

1. Limiting Posting Just to YouTube or Instagram

If you post your video Reels operating only with a single language track, you have maximized reach to the very same extent. Many creators think that YouTube auto-captioning is enough. For a truly global audience, though, dubbing and multiple-language options need to be provided.

Rather than creating an entirely new video for every territory, bloggers may use some tools that dub voiceovers in various languages. This enables the video and visuals to stay the same. This mostly works really well for course creators or bloggers who use webinars as lead generators.

Quick Wins:

• Add multilingual subtitles or dubbed voiceovers to videos.
• Promote your translated videos in region-specific Facebook or Pinterest groups.

1. Not Building a Language-Aware SEO

Search engines give results based on location and language. If your site is only in English, there’s less of a possibility of showing up in Google results for other countries. And considering only a portion of the internet is in English, if you’re trying to go global, you’re missing out.

You can fix this by translating key blog posts into another language (e.g., Spanish). Also, use ‘hreflang’ tags to signal to search engines that you have a multilingual version. 

Conclusion

As you can see, if you want your global traffic to improve, you have to work on it; it doesn’t just happen automatically. Luckily, you can make small changes and achieve big improvements like adjusting your scheduling tools, adapting the CEO, or choosing to AI dub your tutorial videos. 

You’re creating great content, so make your reach as big as you can.