A question many readers are asking is Are Blogs Still a Thing in 2025? The answer is yes, as blogging remains one of the most effective tools for sharing knowledge, building a brand, and connecting with an audience. While the original concept of a blog as a digital diary has evolved, the format itself is more relevant than ever. Millions of internet users read blogs every day, seeking everything from how-to guides and opinion pieces to in-depth tutorials and product reviews. In fact, many blogs now function as informational websites, offering expert-level content in niches like finance, wellness, tech, fashion, and travel.
As the content landscape becomes more competitive, bloggers are exploring new ways to stand out and retain their audience. One emerging trend is the creation of intelligent mobile applications—apps powered by artificial intelligence and advanced search capabilities that offer a more engaging, personalized experience for readers. This shift is timely, considering that TechJury reports that over 110 billion apps were downloaded globally in 2024, highlighting just how deeply mobile experiences are embedded in everyday life. Intelligent apps don’t just replicate blog content; they enhance it, making it easier to discover, interact with, and revisit—leading to higher engagement, deeper retention, and stronger user loyalty.
What Is an Intelligent Mobile App?
An intelligent mobile application is one that uses AI-powered features to deliver smarter user experiences. These apps can:
- Recommend content based on reading history
- Use natural language search
- Enable voice or chatbot interaction
- Learn from user behavior to improve over time
To make this possible, these apps often rely on specialized databases, particularly vector databases, which are designed to handle the complex data required for AI-driven experiences. Unlike traditional databases that store structured information in fixed rows and columns, MongoDB details how vector databases store data as mathematical vectors—numerical representations of meaning and relationships between words, images, or behaviors. This structure allows intelligent apps to process and understand context, similarity, and intent rather than just matching keywords. As a result, vector databases power essential features such as semantic search, personalized recommendations, and context-aware content discovery, creating smarter, more engaging mobile experiences for users.
For example, instead of searching your blog app for “best travel destinations,” a user could type “where should I go in winter for warm beaches?” The vector database interprets the meaning, not just the keywords, and retrieves the most relevant content. This context-aware experience keeps users engaged far longer than a standard blog page or newsletter.
Why an Intelligent App Beats Other Outreach Methods
Traditional blog outreach tools like email newsletters, social media posts, and RSS feeds still have value, but they come with limitations:
- Email fatigue is real. As explained in 5 Common Email List Mistakes, many users ignore newsletters or mark them as spam.
- Social media algorithms limit post visibility, especially for those who don’t engage regularly.
- RSS feeds lack the intelligence or personalization modern users expect.
In contrast, mobile apps are always visible on a user’s device. Notifications can be customized, content can be browsed offline, and personalization keeps users coming back. An intelligent app creates a dedicated channel between you and your readers, free from the distractions and competition of social platforms.
Push notifications, AI-driven recommendations, and a native mobile experience all contribute to higher retention rates. Studies show that app users are more likely to become loyal followers and customers, simply because they engage more deeply and more frequently.
Bloggers Who Have Launched Mobile Apps
Several high-profile bloggers and content creators have already taken the leap into the app world—and many have seen massive success:
1. Joe Wicks – The Body Coach App
Joe Wicks, also known as The Body Coach, is a UK-based fitness blogger and influencer who turned his hugely popular blog and social media presence into a top-performing mobile app. The Body Coach App offers personalized workout plans, meal guides, and motivational content based on user goals and fitness levels. What sets the app apart is its use of intelligent features like adaptive training plans and progress tracking, creating a tailored experience for each user. By transforming his blog-based fitness content into an interactive app, Joe Wicks has built a thriving digital platform with millions of loyal users worldwide.
2. Ella Mills – Deliciously Ella
Health and wellness blogger Ella Mills turned her plant-based lifestyle blog into a full-featured mobile app offering recipes, meal plans, and guided meditations. The app uses user preferences to recommend meals and wellness routines—making it a prime example of an intelligent, value-rich blog extension.
3. Pat Flynn – Smart Passive Income
Pat Flynn, one of the most respected voices in online entrepreneurship, launched a companion app to his blog and podcast. The app provides direct access to his library of blog posts, training materials, and courses—all personalized through user interaction. It reinforces the idea that a blog-to-app transition can strengthen community ties and boost content consumption.
Intelligent Apps as Loyalty Drivers
Creating an intelligent mobile app for your blog isn’t just a tech upgrade—it’s a strategic move toward deeper reader relationships. By integrating AI and vector database capabilities, you can transform your content into a smart, interactive experience that users will want to return to again and again.
Unlike email lists or social media, an app gives you total control over the user journey—from discovery to consumption to engagement. As more bloggers compete for attention in an increasingly crowded digital space, those who adopt smart mobile strategies early will likely be the ones to build more loyal, more engaged audiences.
If you’re serious about growing your blog beyond pageviews and into a thriving brand, an intelligent mobile app may be your smartest next step, as well as using these other Blogging Tools and Resources.