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How to Know When It’s Time to Sell Your Blog

Do you have a blog that you’ve been thinking about selling?

Here are the top signs it’s time to sell your blog!

Many people don’t realize this, but selling your blog can be a great exit opportunity that allows you to make a nice profit. The world of “digital real estate” is hot right now, and there are tons of investors looking to purchase websites.

I have personally started and sold nine blogs now!

If you have started a blog and are now wondering if you should sell it, here’s exactly how to know when it’s time to sell your blog, and steps to take next.

And if you are considering selling your blog, you can use this free valuation tool to get an accurate estimate of your blog’s value in minutes.


1. You’ve lost your passion for it.

When you first start your blog, you’re probably super passionate about it. But what happens after a while when you start to feel yourself losing that passion?

If you begin to feel burnt out working on your blog, it’s a sign it might be time to sell it. Rather than allowing blogging to become a chore for you, or even worse, deleting your blog or letting it wither away, you can sell it for a nice profit.


2. You want to start a new blog.

Another reason you might want to sell your blog is if you’ve started a new blog that you want to prioritize. It can be hard to manage multiple blogs at once!

By selling your old blog, you can streamline your business and allow yourself to focus solely on growing your new blog. You’ll be able to make a nice profit from your old blog, instead of just letting it fall by the wayside.


3. You’re ready to focus on other projects.

Maybe instead of starting a new blog, you want to do something else entirely. If you’d like to pivot your business in a new direction, selling your blog can be a smart idea. How can this help with beginning a new business?

It will give you some “startup money” for your next venture. Plus, it allows you to have a fresh start and be able to focus fully on your next project.


4. You feel like you’ve reached your potential.

If you feel like you’ve reached your potential with your blog and things are getting stagnant, that’s a good sign it might be time to sell it to a new owner!

Maybe your blog’s traffic and income has plateaued, or even declined over the past year or two. In that case, you might feel limited by what you can earn from it. Instead of allowing it to decline further, selling your blog can be a great way to get a good payout and allow someone else to breathe new life into it.


5. You want an upfront payout.

Finally, it might be time to sell your blog if you are just ready for an “exit opportunity” and want to cash out on your blog. You might not have lost passion for your blog or want to focus on a new project – you simply might just be ready to cash out and reap the profits of your blog, and that’s okay!

The great thing about selling your blog is you can get a lot of money upfront, usually 24x to 36x your blog’s average monthly profit.

This can be a good idea if you want a lump sum of cash for an important reason, such as buying a new car and making the down payment on a home.


How Much Is Your Blog Worth?

As a very rough general rule, you can expect to sell your blog for 24x to 36x its average monthly profit. So this means that if your blog’s average monthly profit is $1,000, you could expect to sell it for between $24,000 and $36,000.

Of course, there are MANY other factors that go into pricing a blog.

If you want to get a highly accurate valuation for how much your blog is worth, you can use Flippa’s free valuation tool to get an precise estimate right away!

Flippa is an online marketplace for buying and selling online businesses.

It’s a great place to sell your blog. Flippa also offers a free valuation tool so you can see exactly how much your blog would be worth if you want to sell it.

Here’s what the tool looks like:

In order to get your valuation, all you have to do is answer a few questions about your blog and its traffic and income, which takes just a few minutes. Then you’ll receive an email containing the valuation of your blog.

I used to valuation tool to get an estimate for my blog, and just a few minutes after I finished submitting everything, I received the following email:

The email continues on to give you a link to go ahead and list your blog in Flippa, which is a really easy and straightforward process.


How to Sell Your Blog

What should you do once you’ve received your valuation?

If you want to sell your blog, Flippa is a great option. They offer some of the lowest fees in the industry (between 5% and 10% depending on the selling price of your blog) so you will walk away with more money in your pocket.

After you get your free valuation, they will automatically build a listing for you, which makes selling your blog a breeze. Here’s what mine looked like:

Of course, the valuation they give you is not the price you HAVE to sell your blog for. You can choose a higher multiple and set your own listing price. You’ll also be able to negotiate with potential buyers once they start putting in offers.


How to Know When It’s Time to Sell Your Blog

I hope this post showed you how to know the right time to sell your blog.

If selling your blog is something you have been considering, why not get a free valuation from Flippa to see how much your blog is worth?

This can be a great way to make money from your blog, and it allows you to profit from all the hard work you have put into your blog.