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How to Write a Successful Ebook
Last year I launched my first ebook, Get Paid to Pin. In one year I have earned over $10,000 from this 37 page ebook that I sat down and wrote in one day! After five days I had launched my ebook and made my first sale.
So how did I do it? Here are the steps that I took to start selling my ebook!
If you would like to learn step-by-step how to launch your first ebook, including the exact strategies I used to earn $10,000 in one year, make sure to check out the Launch Your Profitable Ebook course!
1. Coming up with an idea
The first step to writing an ebook is obviously deciding what you will write about.
I had an idea in mind for my ebook, but that was about it. I figured it would take me months to actually write the ebook and launch it… But no, I sat down and started to write, and 5 days later I had made my first sale!
I already had a pretty clear idea for my ebook. Get Paid to Pin is a step-by-step guide on how to make money from affiliate links on Pinterest. I had gotten a lot of questions about how I used Pinterest to make affiliate sales, so it only seemed natural to write an in-depth ebook about exactly how to do it.
If you don’t already have an idea for your ebook, the best topic is something that is at the intersection of things you already know a lot about and things that other people are dying to know about.
For bloggers, a great way to come up with an ebook topic is by looking at Google Analytics and seeing which of your blog posts are the most popular. (Just go to Behavior > Site Content > All Pages to see this data.) This is a good indication of what topics would perform well as an ebook.
You can also poll your readers directly by sending out a survey to your email list. If you don’t have a large email list yet, you can poll members of niche Facebook groups you are a part of, or just listen and see what topics and questions people in your niche are talking about the most.
2. Outlining the ebook
Once you have a topic, you might be tempted to sit down and start writing. However, I would recommend creating an outline of your ebook first. Ebooks don’t need to be extremely long. You aren’t plotting out the next great classic novel here. Most ebooks are between 20 and 100 pages.
Your outline should contain the main points you want to cover in your book. I recommend using Google Docs for this step, due to the handy outline feature they have. Basically, you can lay out all your headings and sub-headings and Google Docs will create an outline for you.
This step took me maybe an hour, because like I said, I already had a clear idea for my ebook and I knew all of the points that I needed to cover.
3. Writing the ebook
Once you’re finished with your outline, actually writing the book should be a breeze! You basically just need to fill in your outline. I sat down and wrote my entire ebook all in one go in a few hours, using the outline I made as my guide.
If you’re having trouble getting things to sound “just right” don’t worry too much and just write whatever comes naturally, then go back and edit later. Don’t be too wordy, and just share the information your reader NEEDS to know.
Once you’re done writing, it’s time to edit, edit, edit, and have someone else proofread your book for you. (They will catch mistakes that you missed!)
After I wrote my book, I simply saved it as a PDF. Then I created a front cover design using PicMonkey. Your ebook design doesn’t have to look extremely fancy (unless you want it to.)
4. Setting up SendOwl
After writing, editing, and formatting my ebook all in a day, it was time to figure out the hard part: how to actually sell my ebook on my blog.
I chose SendOwl as the platform to sell my ebook because I was already familiar with it. Multiple affiliate programs that I am a part of are hosted on SendOwl, so from that experience I knew it was easy to use and I liked that you have the ability to set up your own affiliate program. (More on that in a minute.)
SendOwl is perfect for selling any type of digital products, especially ebooks. I was pleasantly surprised to find how easy it was to make a seller account and upload my ebook. It literally took me just a few minutes to set everything up.
I chose the $15/month plan because I wanted to create my own affiliate program. But there’s also a basic $9/month plan if you don’t want to have an affiliate program. You can get a free 30 day trial of SendOwl through my link! The best thing about SendOwl is that you don’t have to pay any extra transaction fees and they don’t take a cut of your profit.
5. Creating a sales page
Once I had set up my SendOwl account, I created a sales page for my ebook on my blog. You can check out my sales page to get an idea of what a sales page for an ebook looks like. A good sales page should have a few things:
- The name of your ebook
- Catchy headline about the value your ebook provides
- Longer text about the value your ebook provides
- What you’ll learn/get from the ebook
- Frequently asked questions
- Testimonials or reviews of your ebook
Since I did not want to spend a ton of money on launching my ebook, I used these affordable landing page templates from Bluchic. The sales page template was so easy to use and customize!
Your sales page should have multiple places to buy your ebook. (Notice that I have four separate call-to-action buttons on my sales page.)
6 Setting up an affiliate program (optional)
After I finished setting up my sales page and sales funnel, I was almost ready to launch my ebook! The last thing I did was set up an affiliate program in SendOwl.
Having an affiliate program means that people can sign up to promote your ebook and make sales for you. Your affiliates will get their own unique affiliate link, and earn a commission when they make a sale through their link.
You can set your own commission rate for affiliates – I pay mine 40%. I also created a page on my blog with details about my affiliate program.
For more tips on how to run a successful affiliate program, check out this post.
7. LAUNCH!
On day five, I finally launched my ebook! I sent out an email to my whole email list (only about 250 people at the time) announcing the launch of my ebook. In the very first week, I made over $155 in sales even with such a tiny audience.
The following month, I was able to more than triple my sales to $450. Now I regularly earn $1,000+ a month from my ebook.
I wanted to write this blog post to show you that it’s possible to write an ebook and actually sell it, even if you’re a new blogger, and it DOES NOT have to be an overwhelming process!
Good luck and happy writing!
Launch Your Profitable Ebook
If you would like to learn step-by-step how to launch your first ebook, including the exact strategies I used to earn $10,000 in one year, make sure to check out the Launch Your Profitable Ebook course!
Click here to learn more!
I created this course to show you exactly how to write and sell your own ebook. This is the guide I wish I would have had when I was creating my first ebook!
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Thank you for sharing lovely! My goal is to write a few e-books this year, so I really appreciate the guidance!
Joelyne xo
Hi Joelyne, so glad I could help! Good luck with your ebooks, I’d definitely love to check them out once you get them done 🙂
Thank you for the advice, I have been wanting to launch an ebook. I feel these steps will be useful in helping me complete it.
So glad I could help and good luck with your ebook!
I appreciate this post. I look forward to starting my ebook right away.
Glad to help! Good luck with your ebook 🙂
First, I just wanted to thank you for this post!! I have been wanting to write a workout ebook for some time now, but I’m not 100% sure where to begin in terms of the platform. I’ve read that some bloggers just write their books in Word Doc and convert to a PDF, what would you recommend??
Thank you!
Hi Lauren,
Glad this post was helpful! I would absolutely recommend just writing your ebook in Word or Google Docs then converting it to a PDF. That’s what I’ve done with all my ebooks and it has been so easy. You can then use a free tool like Canva to design a cover for your ebook.
Good luck!
This is such an amazing post. Actually i am enjoying everything i read on your website so far. It has given me ideas and confidence that my ideas were not crap. Thank you so much for sharing.
Glad to help!
This is such a great post Dale, thank you so much for sharing. I’ve pinned it to my blogging board I hope that’s ok? Please stay safe and well and thank you again for your fabulous post x
Of course, Rosie! Glad you found this post helpful!
Thank-you for this! How did you grow your email list?
Hi Christine, this is a great question! I created an opt-in related to the topic of my ebook and placed it around my blog in multiple places. This helped convert many of my blog visitors into email subscribers who were interested in the topic of my ebook.
Very impressive results! Thanks for sharing your strategy and the steps you took to see success.
Thanks!
This is such a helpful post! I’m hoping to put out my first ebook in a few months, after building up my e-mail list and posting more posts to pull data on what my readers like (right now I only have 4 posts and not much traffic—trying to learn all I can now to grow!). Did your ebook have any images in it? Or was it all text?
Hey Kiana,
Your blog is looking great so far! And this is a really good question. My ebook has quite a few images – mainly screenshots added in to explain a process or show an example. I think adding images is a great way to enhance the content of your ebook.
Hope this helps!
I just found your blog and am fascinated to learn how to do an ebook. My website/blog (LivingHomeAlone.com) is just 2-1/2 months old with just over 900 page views so far of my over 40 posts.
I plan to eventually write and set up an ebook so will read your downloads and soak up all I can. Thanks for being so generous with your experiences and what you’ve learned.
Hi Laine, thanks for your comment! I’m glad you found reading my experience helpful, and best of luck with your ebook!