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How to Find Blog Post Ideas

How to Find Blog Post Ideas

This post is all about the best ways to find blog post ideas!

Do you ever get stuck with writer’s block? As a blogger, there is nothing worse than not having any ideas of what to write about next.

If you’re anything like me, you’ve probably spent a significant amount of time staring at a blank WordPress post, with your fingers hovering over the keyboard but not knowing what to write. And then inevitably switching tabs and giving up!

I put this list together to show you how to brainstorm blog post ideas.

Haven’t started a blog yet? Read my step-by-step guide on how to start a blog to get your blog started (the right way!) in under an hour.

Here are a few simple ways to brainstorm blog post ideas:

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1. Look at your blog analytics

One way to find blog post ideas is to see which blog posts of yours are already the most popular, and then create more similar content!

If you have Google Analytics set up for your blog, then it’s super simple to check and see what your most popular blog posts are.

You can see this by going to Behavior > Site Content > All Pages in the Google Analytics dashboard. Then select a date range (for example, the past year.)

This will show you all your most visited blog posts in that timeframe.

If one of your blog posts is super popular, write a follow-up to it or expand on it further! Or if many of your top posts are all related to one subject, write another post on that topic. (Tip: Be sure to interlink your related blog posts.)


2. Use social media

What are people in your niche posting about on Instagram? What are people in the Facebook groups you’re a part of asking questions about?

Listening to what people in your target audience are talking about in social media communities is a great way to come up with blog post ideas.

If you see one question or topic coming up again and again, that’s a sign that it could be something to write about in a blog post. As a bonus, it’s always good to write problem-solving content that answers questions your audience has.


3. Copy your competitors

Let me preface this by saying I am NOT suggesting you plagiarize someone else’s blog post. Obviously, that’s a huge no and you should never do it.

But you can get inspiration for your own blog posts by scoping out your competitors. Check out what other bloggers in your niche are writing about, and see if any of their blog post topics strike your fancy.

Then you can write your own blog post on that topic (obviously, without copying them) and aim to make it longer, better, and more detailed for best results.


4. Do keyword research

Keyword research should be something you do for every blog post, because it’s important for SEO, or search engine optimization. Basically, keyword research allows you to see how many people are searching Google for a specific keyword, and the likelihood you can rank at the top of the search results for that keyword.

I like to use Semrush for keyword research. (They offer an unlimited free trial and a free plan that gives you 10 free keyword searches per day.)

Another great tool designed specifically for bloggers is RankIQ. It’s $49 for a month, but you can use it to get hundreds of blog post ideas and then cancel it after the first month if you don’t want to keep paying for it. This is by far the BEST keyword research tool out there for bloggers and I highly recommend it.

These tools will also suggest related keywords for you, which gives you even more blog post ideas. You can also use these tools to see what keywords your competitors are getting the most traffic from, which goes along with my previous tip of seeing what other bloggers in your niche are writing about.


5. Write seasonal content

One of my go-to strategies for when I’m stuck on what to write is to use the calendar as my guide and write a seasonal blog post.

However, one thing to keep in mind is it’s best to publish seasonal content a few months in advance to give it time to start ranking and getting traffic. (Yes, this means you can start publishing holiday content in August or September!)

Unlike “evergreen” blog posts that can be popular year-round, seasonal content will likely only be relevant for a short time each year, but it can provide a nice traffic boost! And once you have a base of seasonal content built up, it can bring you traffic year-round too, making it worthwhile to write.


6. Keep a list of ideas

How many times have you had a flash of an idea, thought this would make a great blog post, and then promptly forgotten about it?

Keep a running list or spreadsheet of blog post ideas that you update whenever you DO have a lot of inspiration, so that you can refer back to it whenever you don’t have any inspiration for what to write about next.

This is also a good idea for keyword research. I like to do keyword research in bulk, make a list of a bunch of keyword ideas, all at once and then slowly work my way through them, turning each idea into a blog post.


7. Use blog post ideas

Finally, one simple way to get blog post ideas is to look at lists for inspiration!

On my own blog, I have a whole series of blog post ideas based on season, niche, and more! Just click here to browse all my blog post ideas.

You can also Google or search Pinterest for “blog post ideas for [your niche] bloggers” and find hundreds, if not thousands, more blog post ideas.


How to Find Blog Post Ideas

Hopefully these strategies for how to find blog post ideas will help you decide what to write about in your next blog post. Although writer’s block can be frustrating, don’t give up and use these tips to get your creative juices flowing!

For more blogging tips, you might be interested in…


How to Start a Blog

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