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How to Start a Fashion Blog
This guide will teach you exactly how to start a fashion blog in five easy steps!
Do you love fashion? Do you want to share your style with the world and inspire others? Are you slightly obsessed with fashion blogs and ready to start your own?
Fashion blogs are huge right now. In a world of fashion influencers who only use Instagram, having an actual fashion blog can help you stand out.
Blogging has a very low investment (it costs just $2.95 a month for a domain name and hosting with Bluehost) but a high potential for profit.
So are you ready to learn how to start a fashion blog and make money blogging?
Here’s everything you need to know!
Step 1: Define Your Niche
These days, if you want to be successful at blogging you need to define your niche. Just being a “fashion blogger” isn’t enough anymore. You need a more focused niche in order to stand out and establish your personal brand.
Here are some niche ideas for fashion bloggers:
- Affordable fashion
- Luxury fashion
- Petite fashion
- Plus-sized fashion
- Fashion for moms
- Modest fashion
- Sustainable fashion
Find more examples of fashion blog niche ideas.
Don’t be afraid to putting your own unique spin on things and let your personality shine through. It will help you gain popularity and become successful as a fashion blogger. People want to see your own personal style.
Related: What to Blog About: 150+ Profitable Blog Niche Ideas
Step 2: Choose a Domain Name
Once you’ve decided on your niche, it’s time to come up with a domain name.
Your domain name is simply your blog’s address on the Internet. It’s the first thing people will remember about your blog, so it’s important to choose a good one.
Related: Fashion Blog Names: Ideas and Examples
Here are some tips for choosing a domain name:
- Make your name easy to spell and say. Don’t use misspelled words, numbers, or hyphens in your domain name. All of these things will make your name a lot more confusing and harder for people to remember.
- Make sure that the .com of your chosen name is available. Try to avoid alternative domain name endings like .net or .co because they are less common, harder to remember, and less trustworthy.
- Make your name related to your niche. This way people will instantly know what your blog is about. For example, Who What Wear, Sea of Shoes, and Blame It on Fashion are all great fashion blog names.
- Use your own name. If you can’t think of a catchy name for your blog, using your own name as your domain name is always a safe bet.
- Don’t overthink it. Try not to spend too much time on this step or worry about picking the “perfect” domain name. Chances are, whatever name you pick will grow on you and start to feel like a great fit.
Related: How to Choose a Blog Name
If you can’t decide on a name yet, that’s okay! You can come back and choose one later after you sign up for web hosting with Bluehost.
Step 3: Get Web Hosting
If you want to make money as a blogger, you will need to have a self-hosted blog. This means that you own all of your content and your blog is totally yours, as opposed to using a hosted platform such as Blogger, Wix, WordPress.com, etc.
Even if you are not a very technical person, setting up web hosting is extremely simple and only takes a few minutes.
First, you will need to choose a web host.
The web hosting company I use and recommend is Bluehost.
Here are a few reasons why I like Bluehost:
- They have some of the most affordable web hosting plans out there.
- You can get your domain name for free with them (as opposed to paying $15 to $20 with an outside company.)
- Their service is reliable and robust, so you will never have to worry about your website going down or loading slowly.
- Many of the most successful bloggers I know use Bluehost.
- They have great customer support and I have always had my questions answered quickly whenever I needed help.
Bluehost has very generously offered hosting packages starting at just $2.95 a month for readers of Blogging Her Way, along with a FREE domain name.
To get this special pricing, just be sure to use any Bluehost link in this article!
Here’s how to set up web hosting with Bluehost:
1. Click here and then click the “Get Started” button:
2. Select your hosting plan
3. Put in your domain name
Select this option and you can go ahead and set up your blog now, then use the free credit to buy your domain name later.
4. Create your hosting account
5. Choose your package and pay
I recommend the 12-month plan for $2.95 a month, for a total cost of $35.40 for the year. But you can also choose a 24-month or 36-month plan.
6. Congrats, you’re done!
Now you’re all set! Bluehost will automatically install WordPress for you.
What exactly is WordPress? WordPress is the content management platform that your blog will run on. Your WordPress dashboard is where you will go to edit the look of your blog, write blog posts, upload images, etc.
It’s extremely easy to use, even if you’re a total beginner.
Step 4: Design Your Blog
Now it’s time for the fun part – designing your blog!
When you log in to your WordPress dashboard for the first time, you will be prompted to go ahead and choose a theme for your blog:
You can pick one of these default themes if you want, but I don’t recommend it.
For one, the majority of these free default themes are not designed with bloggers in mind. Most are designed for business websites.
Additionally, choosing a premium theme over a default theme will make your blog look more professional right from the start.
Here are the benefits to choosing a paid theme for your blog:
- They come with step-by-step set-up instructions
- You will have access to customer support from the theme creator.
- Paid themes come with crucial features like a mobile responsive design and customization options.
- Your blog will look prettier and more professional.
Here are some themes I absolutely LOVE that are perfect for fashion bloggers:
Installing your WordPress theme
To install your theme, go to Appearance > Themes in the lefthand menu of the WordPress dashboard, which looks like this:
Then simply upload your theme file and install it.
Once you have installed your theme and are happy with the way everything looks, you can go ahead and launch your blog! Until you follow this step, your blog will just display a “Coming Soon” landing page.
To launch, go to the Bluehost menu on the top left of your WordPress dashboard:
All you have to do is fill in this info and you’re good to go:
Congrats! Your fashion blog is now live.
Step 5: Start Blogging!
So you’ve started your blog – now what should you blog about?
I recommend getting at least 5 to 10 high-quality blog posts published right away. That way new visitors will have something to read on your blog!
Some popular fashion blog post ideas include:
- Seasonal outfit ideas
- Vacation packing lists
- Seasonal wishlists
- Holiday gift guides
- Shopping hauls
I also put together a big list of blog post ideas for fashion bloggers to help you out with more content ideas for your new fashion blog.
How Fashion Blogs Make Money
You might be wondering how fashion bloggers actually make money.
There are so many ways you can make money as a blogger, but here are a few of the most popular ways to monetize your fashion blog.
Related: How Do Bloggers Make Money? Top 5 Ways Explained
Affiliate marketing is an arrangement where brands pay affiliates commission on all sales that an affiliate generates through a unique affiliate link.
When you’re reading a fashion blog and the blogger links to clothing, shoes, accessories, etc. chances are she is using an affiliate link. If you click the link and make a purchase, the blogger will earn commission (at no extra cost to you.)
This is one of the best ways to make money as a fashion blogger, especially with how popular online shopping is now.
For more tips on affiliate marketing, read my guide to making money with affiliate marketing or sign up for my free list of affiliate programs for bloggers.
Sponsored posts are where brands pay bloggers to share sponsored content on their blog or social media channels in exchange for payment.
Payment for sponsored posts can be anywhere from a few hundred dollars to thousands of dollars depending on the campaign and the size of your audience.
In order to find sponsored posts, you can either pitch brands directly or apply for opportunities through sponsored post networks. Networks are an easy option because they connect brands directly to bloggers for campaigns.
Some popular sponsored post networks you can join are Linqia, Izea, Real Clever, Aspire IQ, Cooperatize, and Blog Meets Brand.
Display advertising is an amazing way to make money as a blogger because it is totally passive income.
Once your blog is receiving a consistent amount of traffic each month, you can apply to ad networks who will place display ads on your blog. Payment is determined by RPM (revenue per one thousand impressions.)
With enough traffic, you can easily earn anywhere from a few hundred to thousands of dollars each month just from ads.
Two of the best ad networks for bloggers are Monumetric and Mediavine. Monumetric requires 10,000 monthly page views to apply, while Mediavine requires 50,000 monthly sessions to apply.
Fashion Blog Examples
Need some more inspiration for starting a fashion blog? Here are examples of fashion bloggers who are making money with their blogs!
Click the link to check out their fashion blog income reports:
- Fit Mommy in Heels: She made $5,653 in one month!
- Chic Pursuit: She made $4,284 in one month!
- Sandy a la Mode: She made $3,650 in one month!
Of course, this is just a very small sample of fashion bloggers who have chosen to share their blog income reports online publicly.
Publishing income reports is not a very common practice in the fashion blogging world, and there are plenty of bloggers who don’t share their income make upwards of $10,000+ a month from blogging.
Some of the highest paid fashion bloggers like Song of Style and The Blonde Salad actually make over a million dollars per year from blogging!
How to Start a Fashion Blog Recap
This guide taught you how to start a fashion blog and make money blogging.
As a recap, here are the steps you need to take to start your own fashion blog:
- Decide on your niche.
- Choose a domain name.
- Register for web hosting from Bluehost.
- Write 5 to 10 blog posts.
Once you have established your blog and started to build an audience, you can monetize your blog through affiliate marketing, sponsored posts, and ads.
There are so many fashion bloggers out there who are doing this as their career, and you can be one of them too if you follow these steps, commit to blogging, and give it your best! Good luck and happy blogging!