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What to Blog About

What to Blog About: Best Blog Niche Ideas

Are you wondering what to blog about?

If you are considering starting a blog it is not uncommon to get stuck on the very first step: deciding what you should even blog about.

And if you want to make money blogging, it’s important to have a defined niche or topic for your blog. Writing a personal blog/diary about your life can be a good creative outlet, but it’s not going to make you any money.

The most successful bloggers have a clear niche, AKA what they blog about.

Sometimes your niche can be broad and encompass several related topics with one common audience. For example, a “mom blog” covering parenting tips, kids’ activity ideas, budgeting tips, and easy family recipes. These are different topics, but with one core audience (moms) who would be interested in this content.

Other times, your niche can be very narrow. Such as a blog all about houseplants (or even a specific type of plant) or a blog all about vegan dessert recipes.

If you aren’t sure what to blog about, here are some tips for choosing:


1. What are you passionate about?

The easiest way to get started brainstorming what to blog about is to look at what your passions are. It’s much easier to write about a topic that you’re passionate about and have some knowledge of than writing about a topic you chose just because you think it could be profitable.

You don’t even need to be an expert at something to blog about it. A hobby or interest will suffice, as long as it’s something you’re passionate about!

Think about the subjects you could talk about all day, or the things you already read blogs about or participate in other online communities for. These are great ideas for topics that you could start a blog about!


2. What are you good at?

Another way to decide what to blog about is to consider what you’re good at. It’s easy to write about what you already know!

Do your friends and family always come to you for relationship advice? Are you a total nerd about money and budgeting? Do you do something at work (such as marketing) that you could teach to others? Have you been on a major fitness and weight loss journey you could share? Start a blog about it!

Once again, you don’t need to be a total expert at something in order to write about it. Many people enjoy reading blogs from real people who are even just one step ahead of them when it comes to a specific topic!


3. Who do you want to help?

One good way to decide what to blog about is to think about who you want your blog to reach. This is known as creating an “avatar” for your blog.

By having an avatar, it’s easy to tailor your content to your ideal audience. For example, maybe your avatar is “millennials who want to get out of debt” so you write about debt payoff, budgeting tips, and side hustles to make extra money.

Or maybe your avatar is “overwhelmed new moms” so you write about postpartum care, breastfeeding, getting newborns to sleep. Whoever your target audience is, this can help you develop your niche around them.


4. Is there income potential?

One last thing to consider when trying to decide what to blog about (that’s very important!) is the traffic and income potential of your chosen niche.

Like I mentioned at the beginning of this post, writing a personal blog that’s all over the place is not going to make you any money. It’s fine if you just want to blog as a hobby… but you need a viable niche in order to make money.

You should do research to see if there are other successful blogs in your desired niche. One simple way to do this is by reading blog income reports to get an idea of how much other bloggers earn (and how they earn it.)


150+ Profitable Blog Niche Ideas

Looking for some ideas for what you should blog about?

Here are some profitable blog niche ideas that get traffic and make money!


  • Luxury travel
  • Budget travel
  • Region-specific travel
  • Solo travel
  • Couples travel
  • Family travel
  • RV travel
  • Disney travel
  • Retiring abroad
  • Cruise travel


  • Pregnancy
  • Postpartum care
  • Newborn care
  • Baby gear
  • Breastfeeding
  • Homemaking
  • Working mom


  • Budget fashion
  • Capsule wardrobe
  • Sustainable fashion
  • Petite fashion
  • Plus size fashion
  • Skincare
  • Cruelty-free makeup
  • Hairstyling


  • Keto recipes
  • Vegan recipes
  • Paleo recipes
  • Gluten free recipes
  • Low carb recipes
  • Yoga
  • Natural living
  • Cycling
  • Marathons


  • Homeschooling
  • Getting into college
  • Learning a foreign language
  • SAT or ACT prep
  • GRE or GMAT prep
  • Scholarships


  • Saving money
  • Making extra money
  • Budgeting
  • Investing
  • Early retirement
  • Side hustles
  • Making money online
  • Getting out of debt
  • Frugal living


  • Sewing
  • Knitting
  • Holiday DIY
  • Interior design
  • Scrapbooking
  • Cricut
  • DIY home decor


  • Self-publishing
  • Online business ideas
  • Social media marketing
  • Search engine optimization
  • Software reviews
  • Email marketing


  • Home decor ideas
  • Organization
  • Cleaning
  • Decluttering
  • Small space living
  • Productivity
  • Bullet journaling
  • Homesteading
  • Minimalism
  • Weddings


  • Gardening
  • Photography
  • Drones
  • Learning an instrument
  • Hiking
  • Pets
  • Home brewing


Looking for even more blog niche ideas?

Download my free list of 150+ profitable blog niche ideas below!


More Blog Niche Ideas

Check out the following niche deep dives to get more blog niche ideas that I have researched based on what is popular and profitable!


How to Start Your Blog

Once you’ve decided on a niche, you can go ahead and start your blog!

Don’t worry, it’s super simple, even if you aren’t a very technical person.

Many people don’t know this, but you can even go ahead and start your blog if you haven’t decided on a name for it yet. Choosing a blog name is probably the next biggest thing new bloggers get stuck on after choosing a blog niche.

Luckily, I have an entire guide about how to name your blog.

In the meantime, it’s possible to go ahead and start your blog now even if you haven’t decided on a name yet. You will get a credit to come back and choose your domain name (for free) within 30 days once you’ve decided.

The cost of starting a blog is only $2.95 a month with Bluehost.

Here’s how you can go ahead and start your blog in under ten minutes (even if you haven’t chosen a name for your blog yet.)


1. Click here and then click the “Get Started” button:

How to Start a Blog


2. Select your hosting plan

How to Start a Blog



3. Put in your domain name

Related: How to Choose a Blog Name & Blog Name Ideas


How to Start a Blog

Select this option and you can go ahead and set up your blog now, then use the free credit to buy your domain name later.


4. Create your hosting account

How to Start a Blog


5. Choose your package and pay

How to Start a Blog

I recommend the 12-month plan for $2.95 a month, for a total cost of $35.40 for the year. But you can also choose a 24-month or 36-month plan.



6. Congrats, you’re done!

Now you’re all set! Bluehost will automatically install WordPress for you.

What exactly is WordPress? WordPress is the content management platform that your blog will run on. Your WordPress dashboard is where you will go to edit the look of your blog, write blog posts, upload images, etc.

It’s extremely easy to use, even if you’re a total beginner.


Niche Selection Secrets

If you still need help choosing a niche for your blog, I wrote an entire ebook on how to pick the perfect blogging niche for you.

It’s called Niche Selection Secrets and it’s the ultimate guide to brainstorming the perfect blog niche, along with validating to make sure it’s profitable.


More Blogging Tips

Looking for more tips on how to become a successful blogger?

Here are some of my best posts for new bloggers: