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Beauty Blog Niche Ideas

Beauty Blog Niche Ideas

Are you looking for beauty blog niche ideas that will be successful?

Here are some of the best beauty blog niches that make money and get traffic!

If you want to start a beauty blog, one of the first things you will need to do is choose your niche. Having a niche is important if you want to be able to make money from your blog and establish an audience and brand.

Beauty is a broad niche, and while you can certainly focus on multiple topics within the category of beauty, it can also be smart to pick one narrow niche.

Below you’ll find some of the best beauty blog niches that you can focus on. Or you can choose two or three of these sub-topics to focus on.

These are niches that a lot of people are interested in, making it easier for you to get traffic to your blog and make money blogging. If you need some help choosing your beauty blog niche, keep reading!


Tips for Choosing a Niche

On to the beauty blog niche ideas! Below are seven popular, high-traffic beauty blog niches that have good potential for income.

When choosing your beauty blog niche, ask yourself the following questions:

  • Is this a topic that I know a lot about and have experience with?
  • Is this a topic that other people are interested in?
  • Is this a topic I can see myself writing about long-term?

These will help you determine if a niche is right for you or not.

For more tips on deciding your niche, be sure to read my other guide What to Blog About: How to Choose a Blog Niche.

Here are some niche great ideas for beauty bloggers:


1. Budget Beauty Products

Budget beauty products is a great niche to focus on. Makeup, skincare, and haircare products can get expensive, and people are always looking for affordable alternatives and drugstore dupes that won’t break the bank.

If you consider yourself an affordable beauty guru, this can be a great beauty niche to focus on that a lot of people are interested in.


2. Hair Type

Haircare and hairstyling are both sub-topics within the beauty niche, but going even deeper than that, you can focus on a specific hair type.

What are some hair types that you can have a blog about?

  • Natural hair
  • Curly hair
  • Fine hair
  • Gray hair
  • Damaged hair

Tons of people search for specific tips and tricks that will work for their own type of hair. There are many angles you can cover with this.

You can talk about the best products and styling tips for a specific hair type. A great example of this is the beauty blog Naturally Curly.


3. Cruelty-Free Beauty

One of the worst aspects of the beauty industry is animal cruelty.

Many popular beauty, makeup, and skincare products are tested on animals. This has led to a growing cruelty-free beauty movement.

Focusing on cruelty-free and vegan beauty products is a great niche.

An example of a successful blog in this niche is Cruelty-Free Kitty.


4. Skincare

Skincare is a hugely popular topic. There are a lot of different sub-categories that you can have on a skincare blog, giving you endless topics.

Some great skincare blog topics include:

  • Korean skincare products
  • Skincare for specific skin types
  • Anti-aging skincare
  • Skincare product reviews

If you’re passionate about skincare, this is a great beauty blog niche.


5. Nails

A blog all about nails? Yes, this can actually bring LOTS of traffic.

Nails is a very visual niche that does well on Pinterest and Instagram.

On a blog about nails, you can cover nail design ideas for every season, holiday, and trend. You can also review nail polish and other nail products. Additionally, you can cover tips for growing and maintaining healthy nails.

If you’re interested in this topic, it’s a great beauty blog to start.

An example of a nails blog is Not Your Average Nail Tech.


6. Makeup Tutorials

People are constantly searching for “how to” guides when it comes to makeup.

If you consider yourself a makeup guru, this is a great niche to be in. It does require you being very skilled with makeup and having great photography/videography skills to capture and share your tutorials.

But if this is something you’re interested in, it can be very lucrative!


7. DIY Beauty

Finally on this list of beauty niche ideas is DIY beauty.

This is a big trend in the beauty world, and people are constantly searching for tips on DIY beauty. Some topics you can cover include…

  • DIY skincare products
  • DIY manicures and pedicures
  • DIY lip balm
  • DIY haircare products

The opportunities with this are endless! You can also take an angle, like using nontoxic and all-natural ingredients to create DIY beauty products at home.


More Beauty Blog Niche Ideas

This post showed you seven beauty blog niches I think have great traffic and income potential based on my own personal research and experience.

But if you want to access 15+ more profitable beauty blog niches, you can download my ultimate list of 150+ niche ideas for bloggers below.


How to Start a Beauty Blog

Do you want to learn how to start a beauty blog?

I put together a whole guide about how to start a beauty blog for beginners.

This guide will show you step by step how to get started and have your beauty blog up and running in less than an hour, even if you have no tech experience!

I also created a massive list of popular beauty blog post ideas if you need help coming up with things to write about on your beauty blog.

For a quick overview of how to start your blog, keep reading!

The main thing you will need in order to start a blog is a domain name and web hosting. I recommend Bluehost for web hosting because it’s only $2.95 a month and you get a FREE domain name (which saves you an additional $15-20.)

If you need help choosing a name for your blog, read How to Choose a Blog Name for some helpful tips and 100+ blog name ideas.

Here’s how to quickly start your blog with Bluehost:


1. Click here and then click the “Get Started” button:

How to Start a Blog


2. Select your hosting plan

How to Start a Blog



3. Put in your domain name

Related: Beauty Blog Names: Ideas and Examples


How to Start a Blog

Select this option and you can go ahead and set up your blog now, then use the free credit to buy your domain name later.


4. Create your hosting account

How to Start a Blog


5. Choose your package and pay

How to Start a Blog

I recommend the 12-month plan for $2.95 a month, for a total cost of $35.40 for the year. But you can also choose a 24-month or 36-month plan.



6. Congrats, you’re done!

Now you’re all set! Bluehost will automatically install WordPress for you.

What exactly is WordPress? WordPress is the content management platform that your blog will run on. Your WordPress dashboard is where you will go to edit the look of your blog, write blog posts, upload images, etc.

It’s extremely easy to use, even if you’re a total beginner.


How Do Beauty Bloggers Make Money?

I shared the beauty blog niche ideas that I think have a good potential for earning, but let’s talk about HOW beauty bloggers can actually make money.

Some of the best ways to monetize your blog include:

  • Display advertising: Once your beauty blog is getting enough traffic, you can apply to an ad network like Mediavine and earn money from displaying ads on your blog. This can be very profitable and passive income for bloggers!
  • Affiliate marketing: You can earn money by placing affiliate links in your blog posts. Whenever someone clicks your link and makes a purchase, you will earn a commission. For beauty bloggers, this is one of the best ways to make money by makeup, skincare products, hair products, etc.
  • Sponsored posts: Beauty bloggers can work with beauty brands by creating sponsored content such as sponsored posts on their blog or social media accounts. In this case, you get paid a fixed amount by the brand.

Beauty is one of the best niches for sponsored posts, and many beauty bloggers earn upwards of six figures a year from brand partnerships alone!

For more ways to make money blogging, be sure to read my post about How Do Bloggers Make Money? Top 5 Ways Explained.


Beauty Blog Niche Ideas

Hopefully this post gave you some inspiration for beauty blog niche ideas!

There are so many topics under the “beauty” umbrella that you can focus in on in order to grow a successful and profitable beauty blog.

These are just a few ideas of great beauty niches you can use.

For more tips about blogging, be sure to read: